Welcome to Wayin

People making technology possible

Wayin is a social intelligence company that integrates social content into new experiences for consumers and delivers greater value and control for brands. Wayin provides the ability to aggregate, curate, integrate and measure social content and data in real-time allowing companies of all sizes to extend and derive new value from their social marketing and communication efforts. Dedicated to bringing clarity to every aspect of social business, Wayin clients include leading global brands, sports teams, TV networks and advertising agencies.

Our Mission & History

Business is about people – and ours is no different. In fact, people, their data, and their behaviors across the social landscape will always be at our core. It’s our job to help our clients make sense out of these behaviors, to extend and derive value from these “social moments” – turning what was once fleeting moments into profitable long-term relationships and loyalty.
Wayin’s mission in delivering clarity also applies to how the company is run, including no-surprise pricing, no-guesswork analytics, and dedicated always-on customer service. Wayin’s easy-to-use products are designed with the power to help launch, run, monitor, and measure social media marketing efforts.
Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans.  Wayin is based in Denver with offices in NYC, San Francisco, Palo Alto, Atlanta, as well as having an international presence in Japan, Argentina, Brazil and Hong Kong.


  • Elaine Feeney
    Elaine FeeneyPresident & CEO
    • Helen Parker
      Helen ParkerVP & General Counsel
      • Hugh Jessiman
        Hugh JessimanVP of Business and Sales Operations
        • Jamey Wood
          Jamey WoodCTO / CSO
          • Nate Frick
            Nate FrickVP of Client Engineering and Operations
            • Sarina Kimura
              Sarina KimuraCFO & VP of Human Resources

              Board Members

              • Scott McNealy
                Scott McNealyCo-Founder/CEO, Sun Microsystems
                • Rick Lewis
                  Rick LewisGeneral Partner, US Venture Partners
                  • Larry Sonsini
                    Larry SonsiniChairman, Wilson Sonsini Goodrich and Rosati
                    • Greg Jamison
                      Greg JamisonFormer President & CEO, San Jose Sharks
                      • Burt Sugarman
                        Burt SugarmanBusiness Investor and Entrepreneur
                        • Bill MacGowan
                          Bill MacGowanEVP Human Resources, Newmont Mining Corp
                          • Elaine Feeney
                            Elaine FeeneyPresident & CEO, Wayin


                            • Scott Johnston
                              Scott JohnstonCo-Founder
                              • Scott McNealy
                                Scott McNealyCo-Founder
                                • Tom Jessiman
                                  Tom JessimanFounding CEO

                                  PEOPLE ARE TALKING

                                  • "Great partnership and a very user-friendly platform. Helpful and literally partners down the road. Always willing to innovate with us and help when needed."

                                    Sandy YoungSenior Marketing Manager, Denver Broncos
                                  • Quick, nimble and buttoned up. The more I get to know the peeps @Wayin, the more I like them. Except for them being Broncos fans and all.

                                    Jamie PlesserBest Buy
                                  • “Wayin Hub's flexible and powerful platform allows us to provide visitors a unique mix of insider perspective and fan sentiment as the NFL Draft drama unfolds."

                                    Dan LevakAtlanta Falcons

                                  ARE YOU READY TO RE-THINK SOCIAL MEDIA WITH US?