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20th Century Fox Breaks New TV Advertising Ground for Let’s Be Cops

The TV advertising campaign for Let’s Be Cops will have a unique interactive twist that could set a new trend for advertisers looking to integrate social into TV broadcasts. Twentieth Century Fox Film is working with Wayin, the social engineering company, to integrate fresh social content into 15 and 30 second spots across nine different TV networks during a commercial run from August 6-15th.
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